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Ram 1500 – The most awarded pickup of 2009 is more competitive than ever. 
In addition to all the great features like Link Coil Suspension, Ram Box, Heated Steering Wheel and Dual Exhaust,  the 2010 model is offered in four new colors, features an Integrated Trailer Brake Controller, Power Folding Trailer Tow Mirrors, new Sport Performance Hood and increased the trailer towing capacity to 10,400 pounds.  To top it off, Consumer Reports has taken notice by adding Ram 1500 to its “recommended” list.



Ram HD – The all-new Ram 2500/3500 brings increased capability and new innovative features to the heavy-duty segment with an uncompromising attitude that remains the standard for all full-size heavy-duty pickups.  
o        Ram delivers on tow/haul capability – the #1 purchase reason for Heavy Duty buyers.  A hydro-formed, fully boxed frame
          with advanced torsional rigidity and stiffness is the backbone of 2010 Dodge Ram Heavy Duty pickups.  Customers in the
          heavy-duty segment have a range of needs and most of them involve high levels of capability.  The new 2010 Dodge
          Ram 2500 and 3500 are designed to deliver a total package:
       -  Increased Gross Vehicle Weight Rating (GVWR) on 2500 4x4 crew cab diesel models to 9,600 lbs. from 9,000 lbs.
       -  Increased Gross Combined Weight Rating (GCWR) on 3500 dually models with diesel, auto transmission and 4.10 rear axle
          to 24,500 lbs. from 24,000 lbs.
       -  Increased GCWR on 3500 4x2 models to 24,000 lbs. from 23,000 lbs.
       -  Increased front Gross Axle Weight Rating (GAWR) on several models.
o        And, the all-new Ram has the only standard exhaust brake in the segment (diesel-equipped models).  Improved suspension
          tuning and new C-pillar hydro mounts were added to better manage shake and after-shake response.  The result is reduced
          shake and improved ride.
o        Ram HD delivers on powertrain - #2 purchase reason for Ram Heavy Duty buyers.  Ram provides two legendary powerplants:
          the Cummins 6.7L diesel and 5.7L HEMI® V-8 engine.
o        6.7-liter Cummins Turbo Diesel has the power and torque consumers expect and it meets the most stringent of 50-state
          emission requirements without adding a Urea Tank and includes a segment-exclusive standard exhaust brake
o        The new 2010 Dodge Ram Heavy Duty pickups carve out a unique design with exterior styling differentiated from the all-new
          2009 Dodge Ram light-duty lineup.  Inside, the new 2010 Dodge Ram Heavy Duty offers abundant amenities, comfort and
          convenience.
o        And finally, the 2010 Ram Heavy Duty is available for the first time in a crew-size cab model -- providing you with a
          formidable entry in the highest-volume part of the heavy-duty pickup segment (approximately 50%).
       
Ram Cab/Chassis – Just two years ago Dodge re-entered this important segment of the market with the Ram 3500 model,
followed shortly by the 4500 and 5500 models, and went from 0% to 25% market share!   Building on the success of the
all-new Light and Heavy Duty Rams, the new redesigned Ram Cab and Chassis models debut next spring with:  Greater capability,
enhanced Up-fitter friendly features, an all new crew cab and much more.